Elon Musk
First Principles / Rapid Execution
First-principles reasoning10x ambitionRapid iteration
Jeff Bezos
Customer Obsession / Operations
Working backwardsDay 1 mentalityOperational excellence
Naval Ravikant
Leverage / Wealth Creation
Leverage (code, media, capital, labor)Specific knowledge
Paul Graham
Startups / Product-Market Fit
Do things that don't scaleMaker's scheduleTaste
Peter Thiel
Contrarian Strategy / Monopoly
Zero to OneAvoid competitionDefinite optimism
Charlie Munger
Mental Models / Multidisciplinary
Latticework of mental modelsInversionAvoiding stupidity
Marc Andreessen
Tech Trends / Platforms
Software eating the worldNetwork effectsPlatforms
Seth Godin
Marketing / Brand / Tribes
Permission marketingPurple cowTribes & storytelling
Daniel Kahneman
Decisions / Behavioral Science
System 1/2 thinkingCognitive biasesPre-mortem
Ben Horowitz
Leadership / Hard Decisions
Wartime vs peacetime CEOManagement debt
Ray Dalio
Finance / Systematic Decisions
PrinciplesRadical transparencyIdea meritocracy
Steve Jobs
Design Taste / Product Vision
SimplicitySaying no to 1,000 things
Linus Torvalds
Engineering / Pragmatism
Show me the codeAnti-overengineeringCorrectness
Marc Benioff
Enterprise Sales / GTM
V2MOMLand-and-expandSaaS sales playbook